Originally founded as Endgame Economics, the firm built its reputation on delivering complex mathematical modelling to some of Australia’s largest sectors — from energy to infrastructure and policy.

The brief was to evolve the brand in line with its growing capabilities and market leadership, repositioning Endgame as a modern analytical powerhouse. The rebrand focused on creating a visual and verbal identity that reflected intellectual depth and sophistication, striking the balance between strategy and creativity.

Anchored by a refined sky-blue hero colour, the visual identity evokes trust, dependability, and clarity of thought. The palette and tone together symbolise blue-sky thinking, a reflection of the brand’s commitment to pushing analytical boundaries and uncovering new avenues.

The new system establishes Endgame Analytics as a brand that doesn’t just interpret data, but transforms it into vision, impact, and future opportunities.