Helping organisations scale with tools & precision, Liveware needed to reposition the brand in market, and create a new strategic foundation and refreshed identity that reflected the company’s broader capabilities and forward focused ambition.

The project included a complete brand overhaul, from redefining who they were with a core narrative and visual identity, to crafting a new logo and digital experience that communicated the transformation. The new identity is a balance of structure & sophistication, merging sharp execution in design with a human sensibility that mirrors the brand’s ethos.

The founders wanted to incorporate small design elements and subtle nods to the passion they had for Liveware, and the active energy they bought to the industry. The approach became one of the stronger brand elements developed; the 'always-on' photoshoot. Working with talent from around the country, this imagery became a central pillar of the new brand, and allowed the founders to create a unique visual identity through imagery that touched on passions & interests they were involved in externally. A love of formula one, wimbeldon, morning bike rides; while still ready to meet any business challenge.

A major focus was also the digital experience, and designing a platform that could effectively communicate to multiple audience types, while remaining intuitive and accessible across devices and industries. Every layer of the site was considered and refined with careful attention to information hierarchy, ensuring complex offerings were simple to navigate and understand. The system was designed to scale, allowing Liveware to seamlessly introduce new products, services and verticals as the business continued to evolve.

Across web and platform environments, the refreshed experience brings Liveware’s purpose to life: simplifying complexity, unlocking growth, and building momentum for modern business.